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5 Efficient Tips to tackle Google Penguin
New Approach
Google has taken a major step to stop stupid and unnatural link building like links from spam web directories, hidden link patterns using anchor URL's, huge forcibly done backlinks. Google penalized heavily those web pages having lots of same keywords used a number of times on a single page to rank high on search engines.
Given trouble for many SEO experts to think about How Google Penguin Works?
After a lot of research here are efficient tips to get out of Google Penguin trouble:
Concentrate more on tf-idf (weighting factor in information retrieval and text data mining): TF-IDF stands for term frequency-inverse document frequency, the value of which increases proportionally to the number of times keywords used in it. So it is obvious now to limit the keyword frequency. Always use different content on each and every web page of the same website. Avoid duplicate content and try to bring down the intensity of keywords on each page.
Do not even think to use Black Hat Link Building Techniques: If your website is having spam and unnatural back-links then try to get rid of it by removing it totally. Google Penguin is very sensitive about the backlinks.
Back-link Anchor Text Follow: Just be careful about the links pointing back to the website as Google analyzes the importance of pointing the link and matches it to a desirable query matching up your website. Back-links utilize a lot of senior SEO Experts to increase the overall ranking of a website with the desired keywords. But now this technique works only to let you down on search engines. The best approach would be to use different anchor text back-links to your website.
Authorized Back-link Options: The only way to quickly heal from Google Penguin is to achieve authorized back-links. Doing this will make realize Google Penguin how important is your website for visitors. Resulting in an increase of webpage rank on search engines.
Focus Quality Links Only: Back-links are essential but quality matters the most, try to get backlinks from websites having good Google page rank or low Alexa rank. The more the website's reputation from which back-links are coming the more quality output you will get. Do not ever focus on the quantity of back-links you are getting from a single website try to get quality back-links from a variety of websites.
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